Beverage Alcohol Retailers Conference | Agenda
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12:00pm WSET Level-2 Wine & Spirits Prep Session (Separate fee & Registration)
3:00pm WSET Level-2 Wine & Spirits Exam (Separate fee & Registration)
3:00pm Techniques of Alcohol Management Training (Separate fee & Registration)
6:00pm Welcome Cocktail Reception (All Attendees)
Sponsored by Serralles USA



7:30am Breakfast
8:30am Opening Remarks
8:45am Opening Day Keynote
Sponsored by WineFetch
Speaker: Stephen Bebis, President and CEO of Liquor Stores NA
10:00am Data & Insights Panel Discussion: Latest Trends in Beer, Wine and Spirits
Speakers: Marina Velez, Beverage Information & Insights Group; Jerome Janicki, COO of NABCA; Lester Jones, Chief Economist, NBWA
11:15am Retailers Panel Discussion: The Changing Beverage Alcohol Landscape
12:30pm Importance of Continuing Education [Antony Moss, Wine & Spirits Education Trust; Scott Ellis, Techniques of Alcohol Management]
1:00-3:00pm Lunch & Exhibits
3:15pm Track Session 1

  • Tasting: Spirits, Aged to Perfection [Jack Robertiello, Drinks Ink; John Meister, Serralles USA]
  • Technology: Digital Communication Strategies [Bruce van Zyl, Sellr; Samantha Scott, Pushing the Envelope]
  • Trends: Category Management [Hermen Key, Hermen Key Consulting; Nicolas Guillant, Marie Brizard Wine & Spirits]
4:15pm Track Session 2

  • Tasting: Wine, Training the Trainer [Marnie Old, Old Wines]
  • Technology: E-Commerce Sales [Hannah Becker, GrayRobinson; Matthew Rosen, WineFetch]
  • Trends: Supply Chain Management [Michael Yurch, Bluest Sky Group; Steve Raye, Bevology]
5:00pm Day 1 Reception & Exhibits



7:30am Breakfast
8:30am Opening Remarks
8:45am Day 2 Keynote
Sponsored by Phillips Distilling Co.
Speaker: Tom Shay, Retail Expert and Principal at Profits Plus
10:30am Retailers of the Year Award Presentation
11:00am Retailers of the Year Town Hall: Sharing Best Practices
Sponsored by Marie Brizard Wine & Spirits
12:30pm Lunch
1:30pm Track Session 3

  • Tasting: Wine, Overcoming Communication Barriers [Marnie Old, Old Wines]
  • Technology: Point of Sale Solutions [Dick Calio, RJ Calio Consulting]
  • Trends: Customer Loyalty [Elizabeth Glagowski, Editor of Customer Strategist]
2:30pm Track Session 4

  • Tasting: Spirits, Impact of Ingredients[Jack Robertiello, Drinks Ink; Mike Duggan, Phillips Distilling Co.]

  • Technology: Direct-to-Consumer Partnerships [Hannah Becker, GrayRobinson; Aimee Cronin, Drync; Seth Weiser, 67 Wines]

  • Trends: Craft Beer & Spirits [Paul Hletko, ACSA; Bart Watson, Brewers Association]
3:30-4:30pm Industry Association Panel Discussion

  • Officers of local, state and national industry associations will discuss the importance of local retailers working together to protect the off-premise industry. Independent retailers face challenges from national chains, politicians proposing anti-small business regulations and consumer misperceptions about the beverage alcohol industry. Industry associations are working every day to combat those threats and lobby for change on behalf of retailer members.

NOTE: Agenda is subject to change.